Learn About Our Program
Are you an underrepresented-owned business* ready to tell your story and expand your consumer reach?
Disney Advertising is now accepting applications to be one of two businesses selected to Project Elevate, a program designed to educate and empower underrepresented-owned businesses to achieve their advertising objectives.
Establish and Inform Your Brand Story
using research and insights
Develop Your
Brand Story
using strategy and creativity
Translate Your
Brand Story
using media and communication
.
%
of underrepresented small businesses say they need to prove ROI more effectively
.
%
of underrepresented small businesses said they want to better understand who is seeing and engaging with their ads
Nearly .
%
cited “insufficient advertising budgets” as a pain point
Source: Ad Perceptions, Underrepresented Small Business Study, January 2022
In 2021, Disney Advertising announced its pledge to support 10 minority-led businesses by offering comprehensive and custom strategies, creative consultation, and advertising opportunities to help them tell their stories and engage their consumers. CAVO and Glow Recipe were the inaugural brands to participate in the program.
Femi & Naomi Adeyemo
Founders of Cavo
Sarah Lee & Christine Chang
Founders of Glow Recipe
Project Elevate is committed to helping underrepresented-owned small businesses* amplify their brands by providing mentorship and resources that support their advertising goals to execute media across the Disney portfolio of brands.
Disney Advertising will consult with two businesses throughout key milestones to help them effectively tell their stories and engage their consumer community.
The goal is to educate and empower these businesses from strategy to content development to help them achieve their advertising objectives.
Click here for Eligibility and Terms & Conditions. See Frequently Asked Questions for additional information.
Disney Advertising’s Project Elevate defines an underrepresented-owned small business as: A business that is majority-owned by underrepresented individuals, who have experienced disadvantages due to: race, ethnicity, disability, sexual orientation, gender, or military affiliation.
Underrepresented groups are categorized as: African American/Black Owned/Hispanic, Latin(a/o), & Latinx Owned/Asian, Asian American, Pacific Islander, or Desi Owned/Native American/Indigenous Owned/Woman Owned/Differently Abled Owned/LGBTQ+ Owned/Veteran Owned