Our Selection Announcement
In 2021, we launched the purpose-based initiative Project Elevate to support underrepresented small businesses and amplify their brands.
This program provides mentorship and resources that champion their advertising goals to activate media across the Disney portfolio. Heading into our third year, we are excited to launch our third cohort of small businesses.
After sifting through more than 500 applications we selected four businesses that make up Cohort 2024.
The selection process included a written assessment and interview to evaluate the business’s overall conditions.
We prioritized companies:
- with compelling stories behind their origin/motivation
- with a genuine interest in supporting marginalized individuals/efforts
- that understood their business objectives
- with the ability to intake the quantity of demand this exposure offers
- who understood how they would leverage the program
Click here for Eligibility and Terms & Conditions. See Frequently Asked Questions for additional information.
Disney Advertising’s Project Elevate defines an underrepresented-owned small business as: A business that is majority-owned by underrepresented individuals, who have experienced disadvantages due to: race, ethnicity, disability, sexual orientation, gender, or military affiliation.
Underrepresented groups are categorized as: African American/Black Owned/Hispanic, Latin(a/o), & Latinx Owned/Asian, Asian American, Pacific Islander, or Desi Owned/Native American/Indigenous Owned/Woman Owned/Differently Abled Owned/LGBTQ+ Owned/Veteran Owned