In 2021, Disney Advertising announced its pledge to support 10 minority-led businesses by offering comprehensive and custom strategies, creative consultation, and advertising opportunities to help them tell their stories and engage their consumers. CAVO and Glow Recipe were the inaugural brands to participate in the program.
CAVO is a home and lifestyle brand based in San Francisco, founded in June 2020 by two sisters, Femi and Naomi Adeyemo. We make soy, non-toxic, eco-friendly, good smells with a curated playlist paired for each scent.
For More Info Visit: www.shopcavo.com
“We’ve found the educational portions of the program most beneficial. The communication portion really opened our eyes to the importance of emphasizing our brand story and values. The research portion was also very beneficial in helping us hone in on our audience and how to best reach them. We were given actionable steps and information that we could employ immediately.”
Femi & Naomi Adeyemo
Glow Recipe is a clean, fruit-forward, clinically effective skincare brand for glowing skin, sold at Sephora and glowrecipe.com. Co-founded by Sarah Lee and Christine Chang, the brand advocates for real skin acceptance, sustainability, and empowerment.
For More Info Visit: www.glowrecipe.com
“Project Elevate allowed us to add a new channel, streaming, to our media mix & helped us connect with both new and existing customers within their home environment and further amplify our existing paid content strategy. Meeting with leaders from teams like the Ad Sales Communications for Disney, was incredibly insightful in expanding our views outside of beauty, pressure-testing our ideas with them, and learning best practices for advertising platforms that we hadn't tested prior to working with Disney.“
Sarah Lee & Christine Chang